LASSENS – NATURAL FOODS & VITAMINS

healthy eating

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Earth Day is in our DNA

From the very beginning, Lassen’s has supported Earth Day. The first Earth Day was April 22, 1970, and Lassen’s opened the next year. We’ve been celebrating Mother Earth ever since! Still independent, family owned and run, Lassen’s is committed to environmentally friendly, sustainable, healthy products and practices. This philosophy didn’t start with the official Earth …

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Evamor Water

From the Appalachian Mountains to New Orleans to You!

This Water Doesn’t Just Travel a Long Distance! The Evamor story doesn’t start in Lousiana — but that’s where we went to learn about their naturally alkaline water. This delicious water starts in the Appalachian Mountains as water and snow. The water flows down through bedrock,  filtering out impuries as it goes.  As it travels …

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Healthy fats, healthy diet, healthy living

Can Fats be Healthy? Yes!

Times Have Changed! It wasn’t that long ago that fat was a dirty word. I recall attending a gym class where the teacher advised choosing all-sugar treats (such as Starburst or Skittles) over treats with any fat at all.  Many were excited to see no-fat products on the market — cookies and cakes made without …

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Expo East, Natural Food Show, New Products, Lassens, Lassen's, Lassen's Natural Foods and Vitamins, Lassen's Health Food Store,

Finding New Products at Expo East!

We’re on the Hunt for Great New Products! September has brought us to Baltimore for the Natural Products Expo East Trade Show. We love attending seminars and meeting producers — it’s exciting to see the creativity and great new products!  Here are some of the fun and delicious things we’ve see at this show! I …

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Lassen's Started with a Brave Woman and a Problem to be Solved

Oda Saw She Could Help Solve that Problem When I came into the Lassen family and learned that Oda owned and ran a Health Food Store, I just sort of thought, “Oh, that’s cool.” It wasn’t until about ten years ago that it really hit me how astonishing that was. Oda was born in August, …

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Amy's — a Natural Foods Staple for 30 Years!

Amy’s is a California Original! When we visited Northern Califoria this year, we were excited to tour Amy’s Kitchen in Petaluma. We were surprised and impressed with their hands-on approach. I expected floor to ceiling stainless steel machinery doing all the work, but what we saw was hundreds of dedicated workers hand making and packaging …

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Pears to the Rescue!

Simple, Delicious, Nutritious!   I have always love Bartlett Pears.  They are sweet and the texture is just right.  We would eat them by the dozens when I was growing up.  But when I left home for college I learned that some people did not love them like I did!     Maybe you are …

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Grapes–Those Little Orbs of Happiness!

I’ve Been Making this Salad for Years!   I grew up in the Apple Capital of the World–Yakima Valley, Washington.  So I love my apples! (When they are good — I will reject a mushy apple with one bite, and there are varieties that I won’t touch.  Yes, I’m that spoiled.)   And putting them …

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Flashback! Cooking as a Kid–or with one!

4-H In My Youth I know that 4-H in this part of the country (and many others) means hogs and steers, but my introduction to 4-H was with a group of my girlfriends when I was about eight or nine.  One of the moms decided to start a 4-H club for us, so we spent …

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Focus on Local–Ojai Olive Oil

Ojai Olive Oil   I sure didn’t appreciate the beauty of the olive tree when I had one in the front yard of our first little house.  It was pretty, but I had no idea what was hiding in those little orbs.  The nutritional value of olive oil is vast.  From this website I learned that olive …

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