September has brought us to Baltimore for the Natural Products Expo East Trade Show. We love attending seminars and meeting producers — it’s exciting to see the creativity and great new products! Here are some of the fun and delicious things we’ve see at this show!
I love DEET-free repellents!
There are a lot of great new entrants in the drink category — this watermelon was delicious!
Tasty new dressings!
This brand has new offerings — Yum!
New offerings in the Chip Aisle
Apple Cider Vinegar Drinks are a lot of fun — and healthy, too!
This company had these biodegradable cloths — one towel replaces 15 rolls of paper towels. And they biodegrade in less than 3 months!
Want an easy side dish? Craving Tater Tots? Try these Cauliflower bites. From Freezer to oven to table. We are definitely bringing these into Lassen’s!
Grain-free offerings were abundant at Expo East, and this one was tasty, for sure.
Hu Chocolates’ new products feature cashews, almonds, and dried fruit. Delicious.
Dahlicious has new Cashew drinkable yogurt, and their almond yogurts are smooth and creamy.
This French Yogurt was very tasty — I liked the Pressed Lemon in the ceramic container. The flavors were very subtile and the creamy texture was divine.
Watch for the new products coming up soon at a Lassen’s near you! I didn’t get a photo of Justin’s new Cashew Cup, but it should arrive soon in the stores. It is delicious!
Lassen’s is committed to supporting organic and local farmers, and that applies to how we source our bulk items as well. A case in point is our bulk almonds, grown in the Central Valley of California.
A few of weeks ago I visited George Yemetz at his almond grove just north of our Fresno store. It was easy to know when I was at his farm when I saw almond trees with green underbrush. Most of the almond groves have bare ground all around, indicating that toxic weed killers have been applied all around the base of the trees. But organic groves are easy to spot!
Producers and manufacturers usually have amazing stories, and George sure does! His parents and grandparents fled Stalin’s Ukranian atrocities in the 1940’s, and settled in the Los Angeles area, where George was raised. Ukraine was known as the Bread Basket of Europe, so they were watching for agricultural opportunities. They had gardens in LA and around 1980 when the chance to buy farmland in the Fresno area appeared, they jumped at it. George learned all he could on his family farm, and in 1997 bought 12 acres of untilled land. He had a mentor that encouraged him to farm organically, so right from the start his almonds have been grown organically and sustainably. He has expanded his acreage by another 11 acres, and has his eyes open to further expansion in the future.
Almond trees live about 25-30 years, but don’t produce for a few years after planting. George said it took five years before he was able to break even, and the 2008 recession was difficult. Add California’s long drought into the mix, and needless to say it’s been a challenging decade for farmers, including Yemetz Family Farm. But George has been able to keep his trees healthy through a strong soil ammedment program (using the manure from an organic chicken ranch nearby), and his own well water. The groves are mowed every three weeks which helps keep the soil around the trees healthy and cooled.
George grows two varieties of almonds — Carmel and Nonpareil. Nonpareil is the premier variety, but Carmel is harvested about a month later, making harvesting and processing more convenient. Both are wonderful almonds for all kinds of uses. Almonds are harvested by equipment that shakes the trees, then blowers and sweepers gather the almonds. They are processed by hulling and shelling, then these organic almonds are frozen to kill any moths or other pests. Yemetz almonds are never heated at all, so they are truly raw.
In about 2007 there was a big almond processing operation that had an problem with salmonella, so laws and regulations were put in place that require pasteurization of all almonds. Most organics use steam pasteurization, but conventional operations use chemicals (!!) to pasturize their almonds. Ick!
George is a true believer that we have a choice — we can pay a bit more now for healthier, organic food, or we can pay the doctor later when our health suffers. It’s certainly a belief that we at Lassen’s share. We are proud to count on such a strong commitment from our farmers and producers to help us bring your family the Best of Everything Good!
Look for our beautiful bulk almonds and Lassen’s brand Almond Butter, brought straight to you from Yemetz Family Farm!
When I came into the Lassen family and learned that Oda owned and ran a Health Food Store, I just sort of thought, “Oh, that’s cool.” It wasn’t until about ten years ago that it really hit me how astonishing that was.
Oda was born in August, 1918 — nearly one hundred years ago. That means that when the first Lassen’s store opened in 1971, she was almost 53 years old. Fifty-three. At a time when most are thinking about the end of their careers, she bravely began one. But she was driven to do so because she saw a problem and she knew she could help solve it.
When the Lassens arrived in America in early 1952, the industrial packaged food trend was really gaining steam. Oda was appalled. She was horrified with much of American food — low quality, pre-packaged, tasteless, full of refined sugar, salt, preservatives and artificial ingredients, and definitely lacking in nutrition. This did not seem like progress to her. She knew how vital quality food was to overall health — she’d lived without it during the war and knew how detrimental that could be! She knew that families needed access to more healthy foods as well as information about natural solutions to health issues.
So once her youngest children were in school and more independent, she decided that she could do something to solve that problem. She took a job at a local Health Food store, and devoured as much information as she could. She took advantage of every opportunity, even questioning the way the owner ran the business. She was disgusted with much of what he did, from his product mix (junk food right next to the supplements) to his habits (smoking fat cigars in the office.) When he let her go in favor of a younger woman, she decided that losing the job was a blessing — that she could do better. She wanted to help her community to be knowledgeable about natural remedies and have access to healthy, nutritious foods .
The idea to open her own store began to grow and expand, and as she discussed it with Hilmar, he said he would help her do it. They found a little store to lease on Pickwick Drive in Camarillo, and got to work. They made plans and received permits, then built and set up everything. The shelves were cleaned and stocked. They opened the doors for business.
Forty-seven years ago this week, on July 6, 1971, Lassen’s Health Food Store held its Grand Opening. This ad ran in the local paper. People began to shop at the little store, and Oda gained more confidence. At first the divider between the selling area and the back room was close to the front of the store, but as her sales volume grew and as the product offerings expanded, that divider was moved back farther and farther. After a few years she moved across the street into a larger store, and that store has been expanded another time since then.
This was very much a family undertaking, as shown here with a teenaged Anna. All of the Lassen siblings spent plenty of time after school and during the summer dusting shelves, stocking product, bagging nuts and dried fruits, and helping customers. Hilmar did the produce run to LA and served as the handyman, while still maintaining his masonry business. But Oda was the hub of the business, and her customers remained loyal to her well after her retirement.
It was a big step when Oda was able to hire her first employee, Jennie. She became a wonderful asset to the business, and almost part of the family. You can see that there is a lot more product on the shelves than in the previous photo!
Many people told Oda and Hilmar that the Health Food craze was just a fad, and would never last. But Oda knew that this wasn’t just a hippie thing — it was a basic, human, need to nurture bodies, strive to heal naturally, and to take care of the earth.
All along the way, Oda kept uppermost in her mind her purpose to provide families in the community with healthy, nutritious, high quality foods and supplements. In those early days organic foods were difficult to find, but she sought them out wherever she could. And of course, the organic standards were not codified into law at that point, so she had to be extra vigilant in checking ingredients and manufacturing practices.
There were plenty of discouraging times, but Oda continued to build on her foundation of caring about everyone who came into the store. She learned more as she attended seminars and read everything she could so that she could help them with their health concerns.
Now, forty-seven years later, we at Lassen’s strive every day to build on Oda’s foundation of caring about our communities. Our dedicated buyers constantly search for the highest quality healthy, sustainable, and ethically produced items. We feel grateful to have so many great producers, many who live and produce locally. Our knowledgeable staff is trained and anxious to help you find solutions to your health needs. Those are traditions that Oda started so many years ago — supporting both suppliers and the community.
When we visited Northern Califoria this year, we were excited to tour Amy’s Kitchen in Petaluma. We were surprised and impressed with their hands-on approach. I expected floor to ceiling stainless steel machinery doing all the work, but what we saw was hundreds of dedicated workers hand making and packaging Amy’s products.
More than 30 years ago, Rachel and Andy were expecting a baby, and there wasn’t anything in the store to satisfy the need for healthy, convenient, ready-made meals. With Rachel on bed rest, they realized that there were likely many others in the same boat. Once their baby was born, they started making their first recipe, Pot Pie, to sell locally. Their daughter Amy and Amy’s Kitchen were born in the same year!
They launched their company, thinking that they would just make those delicious Pot Pies, but requests for more variety started coming in. They started adding other products, from Pizza to Canned Soups. They heard about people with allergies, food sensitivities, and special diets, so Vegetarian, Vegan, and Gluten-Free offerings were created. Since Organic is also non-GMO, Amy’s is also committed to GMO-free ingredients.
Amy’s has always been passionate and committed to organically grown produce, even in the beginning when there was no Organic Certification. They work closely with their farmers to make sure they have the best ingredients possible.
And now, thirty years later, Amy’s is a household name. You can read more of Amy’s story by clicking here.
When I had busy and active kids at home, we almost always had Amy’s Burritos in the refrigerator for a quick snack before gymnastics or soccer. The cheese enchiladas were also a favorite, and it’s fun to see my grandchildren enjoying the same products!
Amy’s has a desire to change the face of fast food, and in 2015 they opened Amy’s Drive Through in Rohnart Park. It’s a sustainability model, with solar panels and a living roof.
They have delicious burgers, fries, shakes, pizza, burritos, and much more. I hope they bring their Drive Thru to Southern California!
I love visiting the producers of our amazing products! Thanks, Amy’s for hosting us!
Our motto at Lassen’s is The Best of Everything Good. And one way we live that motto is in the products that we bring into our communities. As we celebrate Earth Day this month, as well as during our Earth Day Events on April 20-21, here’s how we live The Best of Everything Good every day — not just on Earth Day — at Lassen’s.
It goes without saying that we at Lassen’s love our earth. Nutritious, healthy food is something good, and it depends on healthy soil, water, and air. That’s one big reason why we are committed to 100% Organic Produce in our produce department. That’s the best. When our crops are grown without toxic herbicides and pesticides in rich, healthy, organic soil, the whole ecosystem benefits. We’ve been singing the praises of organic food for a long time — almost 47 years! I wrote this post nearly four years ago about organic. Studies showing the benefits of eating organic are piling up! There is some skepticism about what organic means in the USA today, so I wrote a follow-up article clearing things up. Read it by clicking here.
Eating locally grown produce is another good thing! Lassen’s loves to search out and support our local organic farmers as well — that’s how we bring you the best of that good organic produce! Some of our farmers that we have featured here on the blog are Nojoqui Farms in Buellton, Green Gold Farms in San Luis Obispo, Rock Front Ranch east of Santa Maria, Chas Farms Blueberries in Oxnard, Forbidden Fruit Blueberries between Buellton and Lompoc, Las Palmalitas Avocados in Carpinteria, Ojai Olive Oil in Ojai, and many others. (Just search “Local” on the website and you’ll see what I mean!) As we support organic farming, the farmers are encouraged to continue organic farming and to even expand. More organic farming means better soil. This blog post outlines some ways that farming organically may be a way to save family farms and push back the tide of huge Agro-businesses sweeping the nation.
We also support organic ranchers and egg producers. Burroughs Family Farm just north of Fresno produces Almonds, Beef, Cheese, Dairy, and Eggs, and Lassen’s carries most of their products. Healthy soil is their passion, and everything that they do in all of their endeavors contributes to that goal. To them it’s not enough to produce good productes. They want the best outcome for the environment as well. You have to try their delicious eggs! Diestel Family Farm raises organic Turkeys humanely with access to pasture and open air, and we are proud to carry their luncheon meats year-round, as well as their holiday turkeys. When you buy our Lassen’s brand honey (also produced in Ventura County!), we donate to Honey Love in LA, and Central Coast Beekeepers’ Alliance in the San Luis Obispo area. These organizations support beekeepers in the LA and Central Coast areas. Click here to learn more. Chino Valley Ranchers is another company that is passionate about humane and ethical treatment of their birds, and the quality of their eggs show that care. Smart Chicken is an amazing company that has developed best practices for healthier and tastier chicken, as well as humane animal treatment. There are many more ranchers, fishermen, and other producers that we love to support, and they have the same commitment that we at Lassen’s do — to take care of Mother Earth.
Lassen’s is passionate about more than just healthy food. Beauty care products, supplements, herbs, and home care products can all be produced in sustainable and environmentally friendly ways. Lassen’s searches out these producers as well. The Seaweed Bath Company is one such company. They produce a really good, clean product, but they are the best at harvesting their seaweed in a manner that encourages continued growth and rejuvenation — thus caring about the health of our oceans. Essential Oils are a big part of many people’s lives, and Aura Cacia pays close attention to every step of their manufacturing process, from seed to bottle.
Lassen’s believes in something else that is good — nourishing our bodies with great supplements. But what makes us carry the best is that we are committed to high quality herbs and supplements. That’s why you won’t see bargain brands on our shelves. We carry only those brands that test and verify the purity and strength of their products. That’s the best of everything good. One such brand is Mega Food. They manufacture their supplements from whole foods, and when we visited a few months ago, we got to see — and photograph — their whole process. That’s real transparency — something definitely in the best category!
I could go on and on about our amazing producers and what we are doing at Lassen’s to go from good to best. Lassen’s buyers hold our standards high, and work hard to find the producers who are as passionate about those standards and about the environment as we are.
So Earth Day, to Lassen’s, is more than just a once-per-year homage to Mother Earth. It’s a deep commitment to sustainable and responsible environmental practices every day of the year. It’s bringing The Best of Everything Good to our communities. Yes, we love to throw a big celebration at our Events, but that commitment to our beautiful earth is who we are.
So come into Lassen’s and join in our quest to preserve and improve our environment!
OUR GOODNESS GOES BACK TO THE TURN OF THE CENTURY. WE’RE TALKING TWO TURNS AGO.
HOW IT ALL STARTED
The year was 1913. Jean Demakes had just emigrated from Greece to join her husband Thomas in the United States. And the foundation for a family business was inspired by four little words:
“I can do better.”
That’s what Jean said to her husband after he brought home the “best Greek sausage in Boston.” She knew she could do better, and when Thomas gladly accepted her challenge, a far better sausage is exactly what Jean made.
It was so good, in fact, they began selling it to nearby stores. And over time, their four sons helped them grow sales, expand their product line and give back to their community.
Four generations have passed and we still own and operate our family business in Lynn, Massachusetts. More importantly, doing better is still the foundation of everything we do.
It’s what inspires us to always take the time to do things right. To never cut corners for the sake of higher profits. And to build personal relationships with farmers so we know where our ingredients come from.
Food with such integrity isn’t the easy way, it’s the right way. The way we’ve been doing things for over 100 years.
WE GIVE BACK
Our commitment to giving back has been around since the very beginning. Thomas Demakes believed it was important to do more for those who have less – to share and give back, even if that meant giving away a Thanksgiving turkey to a family in need.
Yes, Thomas believed a dinner of vegetables, beans and no meat for his own family was a fair sacrifice. He was always one to lead by example and share his good fortune with others. And that tradition is still alive and well in how we do things today.
We will always embrace our responsibility to help others in our community, whether it means donating food to local pantries, charities and outreach programs or offering support to YMCAs, Girls Inc., boys’ and girls’ clubs and other organizations in our area.
After all, we have children. We know the importance of nurturing young minds and teaching the meaning of teamwork, developing friendships and imparting values that will last a lifetime.
At Waterhill Naturals & Organics, we’ve made the commitment to treating your customers to quality foods that ﬁt their healthier lifestyles — so we’ve created the ﬁrst truly premium quality line of all-natural and organic, antibiotic-free sliced deli meats . . .
Never any antibiotics or synthetic growth hormones
Produced from animals that are fed a 100% vegetarian diet with no animalby-products
Nitrite and nitratefree
Nopreservatives or artiﬁcial ingredients
No high-fructose cornsyrup
Our Organic line is 100% USDA certiﬁed — Sourced from Organic FamilyFarms
Nonie products are Healthy Food for the Skin! Our product line is easy to use – simply cleanse, tone, and select the Nonie moisturizer appropriate for your skin type. All Nonie moisturizers contain AHAs – Alpha Hydroxy Acids from extracts of Bilberry, Sugar Cane, Maple Cane, Orange and Lemon Oils. AHAs gently exfoliate the skin by loosening built-up dead skin, improve skin tone and texture, reduce fine lines and wrinkles, increase cell renewal and help lighten age spots. Using our Cleanser, Tonic and Moisturizer, there’s no need for a separate make-up remover, eye cream or scrub. The Nonie line does not contain any animal products and is never tested on animals, so it is excellent for vegans and vegetarians!
Amazing 20% Line Drive during May!
SKIN CLEANSER: A gentle cleansing lotion for all skin types which leaves the skin clean, soft and moist with closed pores. Is also an excellent eye and make-up remover. For best results, use without water! Apply to dry face and neck using cotton pads. Repeat until the cotton appears absolutely clean. Follow with AHA! Skin Tonic & Moisturizer. Continued use produces a more youthful appearing skin. Will not burn eyes and safe to use for contact lens wearers. Can also be used as a gentle shaving lotion.
SKIN TONIC: A dewy fluid that refreshes and tightens the pores, giving a smooth texture to the skin. The main ingredient is Hamamelis water, which is a refined witch hazel. We only use grapefruit seed extract as the natural preservative. After cleansing the skin, apply to face and neck using cotton pads. Is also an effective and soothing, non-stinging aftershave. Contains built-in natural bacterial protection to aid in preventing infections from nicks and cuts. The light lemony scent is not a perfume but a combination of five different essential oils of citrus, so the scent will not linger.
BRILLIANT MOISTURIZER: This moisturizer is excellent for normal and combination skin . . . equally effective for the oily areas (i.e., T-Zone) as well as other areas. It contains 5% AHA (Alpha Hydroxy Acids) in a moisturizing base of coconut oil, almond oil, and gluten-free wheat germ oil. Gentle enough to use around the delicate eye area. Use day and night.
PROTEIN MOISTURIZER: This moisturizer is wonderful for dry skin, mature skin, and vegans. It contains 5% AHA. This moisturizer also contains orchid oil, which acts as a buffer for the skin to absorb the AHA’s. Sometimes people with dry or mature skin are more sensitive, so the orchid oil helps soothe the skin. This cream is called Protein because of the protein from organic, non-GMO soy milk we use. It contains more gluten-free wheat germ oil, so it is richer but not heavier than the Brilliant Moisturizer. Gentle enough to use around the delicate eye area. Use day and night.
NEW CONDITION: This moisturizer is great for those with oily or problem skin that is prone to breakouts. It has many essential oils beneficial to oily skin care such as tea tree, peppermint and eucalyptus. It contains 5% AHA. This cream can also be used around the eye area. Don’t let the tea tree oil scare you…. this also is a very gentle cream. The combination of the oil of seed of grapefruit and the essential oils help in clearing up breakouts and the AHA’s exfoliate the dead skin cells gently and microscopically without leaving any scars, which can happen if you use heavy scrubs on skin with breakouts. Use day and night.
BODY LOTION: You’ll find orchid oil in this fantastic body lotion. Easily absorbs into the skin imparting a wonderful sheen without being greasy. A little bit goes a long way. Has a light, lemony scent from the natural citrus oils that does not linger. Use after bathing or anytime your skin is feeling dry. Excellent on feet, hands and the entire body! Contains less than 2% AHA naturally forming from fruits so it is excellent for the entire family. Can also be used on the face.
8 SPF MOISTURIZER: This is the same formula as our Brilliant Moisturizer, with the addition of orchid oil and micronized Titanium Dioxide and Zinc Oxide. They are natural, physical sun blockers.
15 SPF MOISTURIZER: This is the same as our Body Lotion with the addition of orchid oil and micronized Titanium Dioxide and Zinc Oxide. They are natural, physical sun blockers.
10% AHA:This moisturizer is same formula as the Brilliant Moisturizer, with the addition of orchid oil and 10% AHA instead of 5%. The 10% AHA! should be used by those who have already been using Alpha Hydroxy Acids or receiving professional facial treatments.
HIS! Shave Cream: A non-foaming cream that provides a close, comfortable shave for men and women! Contains built-in natural bacterial protection from Hamamelis water, Tea Tree, and Grapefruit Seed Extract to aid in preventing infections from nicks and cuts. Gives a smooth texture to the skin. Refreshes and tightens the pores. Will not burn or sting and can be used around the eyes.
Have you wanted to take the plunge from conventional deodorants but every time you try you just stink yourself out?EO Products, a wonderful organic & natural company, has dedicated their 2017 to helping everyone willing to take the challenge! Not only have they provided enlightening information like, “…there can be a transition period (up to 30 days) where body odor can actually increase…? but they have even perfected the list of must-have’s as you begin your transition.
EO Certified Organic Deodorant Spray
EO Natural Deodorant Wipes
EO Bubble Bath
EO Salt Soak
EO Ageless Moroccan Lava Clay
Those last three – the ones that have nothing to do with armpits, are to help you relax. Detoxing is stressful, especially if you don’t know how your experience will be. However, that added stress can create more body odor, which will turn in to a stinky cycle of stressing about body odor, creating more body odor, creating more stress. So pick up some bath salts and relax a little!
Committing to a detox might sound scary, but hey, at least it’s not a juice cleanse and you get to eat still! When you start your detox adventure, make sure you drink LOTS of water. And although you are eating, here are some foods to stay away from that can increase your body odor:
Cruciferous Vegetables (broccoli, cauliflower, arugula, etc)
We all have our favorite snacks from when we were kids. Even if they weren’t allowed in our lunch box, we still pined after that one kid who took out the best fruit snacks and chips! It’s taken a few years to get here, but the health food industry has finally made a more “healthy” alternative to those treats. I put healthy in quotes, because at the end of that day, candy is candy and junk food is junk food (even if it is organic, without GMO’s or preservatives).
Never fear! You can now save any child in your life from the fate of begging “The Great Snack Kids” to trade carrot sticks for cheesy chips. You can also save yourself from trying to pronounce the ingredients on those conventional packages and trust the clean ingredients in these products found at Lassens!
Of course, these are only just a few of the alternatives to junk food that are now available in the health food store industry. If you are getting a hankering for something snacky, you now know where to go!
Enjoy fulfilling those cravings and packing up an awesome lunch box 😉
These gifts for foodies are so much fun to make and give! The vinegar takes about a month for the flavors to “marry”, so be sure to let your loved one know before they pop it open for a tasty salad!
Place your chosen flavorings in a quart-sized jar. For these three, I used
Raspberries and fresh mint leaves (I used champagne vinegar)
Slices of lemon peel, sliced garlic cloves, chopped fresh rosemary (I used white wine vinegar)
Fresh cranberries (I used rice vinegar)
Pour the vinegar over the items into the jars. Cover with a non-metal lid (or put a piece of plastic wrap between the lid and the jar). Refrigerate for about three to four weeks, swirling it around every day.
After a month or so, pour the contents through a strainer and then into your chosen bottles (with a funnel). Add a gift tag (mine were just printable business cards that I got at an office supply store) with a ribbon. Viola!
Italian Sun-Dried Tomato Dipping Oil
I love to use dipping oil on bread when we eat Italian food. Here’s a simple recipe to do it yourself!
1/4 tsp each dried italian herbs–basil, thyme, oregano, rosemary
1 TBSP chopped sun-dried tomato (the kind that is packed in oil)
2 cloves minced garlic
1/2 tsp salt
1/4 tsp freshly-ground pepper
1/2 TBSP chopped fresh organic parsley
3 TBSP grated organic parmesan cheese
2 cups Organic Extra-virgin Olive Oil
In a small pan, heat 1/4 cup of olive oil. add the herbs and the garlic, and just heat until softened.
Remove from the heat and let cool. Add the rest of the ingredients and the rest of the oil and then blend well. Pour into a bottle and allow to sit for several hours before serving. You can pour into gift bottles and spread a bit of your kitchen magic around to your friends and family! These should be used within about a week, or kept in the refrigerator.
There are a lot of ways to make a kickin’ salad. Leftovers can be a salad go-to if you want to make sure they don’t go to waste. I’ve used baked chicken, fajita veggies, and fruit on it’s last leg to make sure I’m not throwing away food. Don’t be scared of a few bruises, my husband always says, “The uglier the fruit, the more delicious it’ll taste.”
Below I’m whipped up a lovely infographic to help you whip up a legit salad. A filling dinner doesn’t always have to take a long time to prepare.
WE MAKE COFFEE.
More specifically, we make coffee that kicks ass, and we’ve done it for over 20 years.
All our coffee is Organic. And all our coffee is Fairtrade. And it’s all deep, dark and delicious.
FAIRTRADE: OUR POSITION
“It can’t be done!” That’s what people said when we set out to use only Fairtrade and Organic beans. We’ve proven it can be done. We’ve proven that choosing good can also mean great. And we’re proud to be great without compromising.
ORGANIC: OUR POSITION
Why Organic? Here’s what Organic coffee means to us: it means good products and principles. It means the best in coffee, and the best intentions.
WHAT ORGANICS MEANS FOR YOU.
It means our coffee is pure, pesticide free, full of flavour, and good for you. It means our coffee is tested by certified independent auditors, randomly and without warnings, to ensure there are no pesticides and herbicides. It means our coffee growers are accountable to us, so we can be accountable to our coffee drinkers.
WHAT ORGANIC MEANS FOR THE WORLD.
It means that the soil where our coffee grows is continually enriched with natural plant matter. It means that the farmers we depend on have better security and dependable farming practices. It means more consistent yields and incomes for the farming families and communities we source from. It means a reduction in subsidies and economic instability for the communities where coffee is grown. It means no exposure to pesticides for the families and farmers who grow our coffee and that means less long-term health and respiratory illnesses for the communities. It means smart farming, planning for tomorrow, and not sacrificing the future.
We believe great coffee is the answer to many things.
But our question to the world is, “How will you wake up and kick ass with us?”