This is Not Your Average Ice Cream Sandwich from a Truck!
|Yes. I took a bite. Oh. My. It had fresh mint leaves! No artificial flavoring here!|
If you have that sweet summer memory of hearing the ice cream truck coming up your street like I do, you can imagine my excitement as I visited the Coolhaus store in Culver City! I met Natasha and her business partner Freya at their store on Washington Blvd.
In 2009 they bought a broken-down postal van, filled it with ice cream sandwiches, had it towed to the Coachella Valley Music Festival, where they sold enough to really get started. And they were off! There were no gourmet food trucks in LA when they started, so they thought there was a potential market to be tapped. They were right!
Coolhaus now has 5 trucks in LA, 2 in New York City, a cart in Central Park, and 3 more trucks in Texas (Dallas and Austin), as well as the store in Culver City. They are opening another store in Pasedena soon.
In the store and from the trucks you can choose your flavors. They have a fun system of magnets in the trucks with the flavors that are available each day.
I was there a bit too early for a big serving of ice cream, but there were some awesome choices that I sampled. The ice cream was delicious and inventive!
After a few years just selling from the truck and prepackaged in stores, they decided that they needed a location to showcase their brand. They also had grown enough that they needed a central location for all of the organization that needed to be done. Natasha said they were going for a “Cool Industrial Aesthetic” in their Culver City store, and I thought it was awesome. She is so appreciative of Culver City and their neighborhood. They have been very welcoming to the new store.
The trucks mostly go to private events or to set areas for the day. They’ve been at the Hollywood Bowl and lots of movie sets!
You don’t have to wait to hear the ice cream truck jingle to taste these treats! Coolhaus sandwiches are found in freezer cases in 100 stores in 30 states! Lassen’s is so happy that we feature them in ours.