The History of Lassens
Lassens in Ventura

In 1971, Hilmar and Oda Lassen opened the doors to their first natural food and vitamin store. 1971 was around the time when health food was beginnings its 'first big trend.'Wheat germ, peace, love and tofu were making their way into the lives of many flower children. But for Oda and Hilmar, 1971 was not a time to jump in on a trend. This was not their way at all. On the contrary, Oda and Hilmar simply had a desire to provide for their community a place where wholesome, low-processed foods could be found for their families. The first Lassen's store was (and still is) located in Camarillo, which had been home to the growing Lassen family since 1964. Lassen's has now expanded to 9 stores and continues to provide valuable services to many communities. They are pleased to have fresh, organic foods, the highest quality vitamins and supplements, and a source of reliable nutrition information. They are proud to have provided healthy choices to their friends and neighbors for 40 years."


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