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Ventura Blast From the Past

The year was 1986… 

Ventura+Lassen's, Ventura+Lassens
 
After a few years of working in the family business, Peter and Gayle decided to take the plunge and open another store.  Pep Boy Plaza (behind our current store) was the location, and man, do those old cars date us!  (The “ocean-liner” car was Hilmar and Oda’s, and the Toyota mini-van was ours.  It was the early days of mini-vans!)
 
Hand painted signs were all we could afford, so I painted that big red one on our back patio.  I think there are likely red paint stains on that concrete to this day.
 
Ventura+Lassen's, Ventura+Lassens

 

I wasn’t any kind of an artist, but we were hopeful that people would see our signs and come shop when we opened!
 
Ventura+Lassen's, Ventura+Lassens
 
The wording has changed a bit from 25 years ago, but even then were were concerned about your health!
 
Ventura+Lassen's, Ventura+Lassens

 

The equipment was installed…

 

Ventura+Lassen's, Ventura+Lassens

Big Hair was in fashion…

Wallpaper pasted (gotta love the Olivia Newton-John 80’s hair and front-pleated pants!  What was I thinking?) …

 

Ventura+Lassen's, Ventura+Lassens

 

Oh, my gosh, I had forgotten that I’d stencilled the walls!

 

Ventura+Lassen's, Ventura+Lassens
 
 

Even Then, the Boys were heavily involved…

Our boys, Jacob and Josh “helped” unload the merchandise from the truck…

 

Ventura+Lassen's, Ventura+Lassens

 

Shelves were stocked, including produce… (This produce stand was built by Hilmar and Peter Lassen)…

Welcome!

 
Ventura+Lassen's, Ventura+Lassens
 
And we opened our doors!  (Notice the — again, hand-painted — “Parking for Lassen’s Customers Only” signs!)
 
Ventura+Lassen's, Ventura+Lassens

 

What a thrill it was to welcome our first customers!  (Josh was oh, so helpful to Peter, kneeling on the checkout stand!)

 

Ventura+Lassen's, Ventura+Lassens

Even one-year-old Andrew felt right at home!

 
Thanks for 25 wonderful years in Ventura!  
 
love,
 
Lassen’s

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